I have loved and laughed at YouTube for a long time, but this exercise started me thinking about using a tool like YouTube to create tutorials and/or marketing pieces for our library. One of the most amazing things about YouTube is all the stuff that is there - you can literally spend hours watching silly stuff or looking for meaningful video on a specific topic. The searching seems a bit hit or miss to me - an awful lot of hits per search, meaning there is a lot of sifting that the user has to do.
My favorite library marketing video is this one that was done by or for the Columbus Public Library:
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